SEO, or Search Engine Optimization, is the practice of making your web pages more relevant to search engines so they’ll rank your website and its pages higher in search results, driving more traffic and hopefully customers to your website.
SEO best practices involve properly using “title tags”, “heading tags”, “meta descriptions” and “meta keywords” in your pages. Of course the content of your page is important as well, especially when used in combination with the before mentioned tools.
The Title tag of a web page is an extremely important tag. You see this tag in search results and on the top of your browser window. On this page, the Title tag is “What is SEO | Fifth Cup LLC”. See it at the top of your browser window?
Search engines use this tag as one of the primary ways of determining what your page is about.
Heading tags (H1 through H6) are also very important in helping search engines determine the topic and content of your page. The H1 tag is usually the title of your web page (and on your home page it’s typically your company’s name.) On this page, the H1 tag is the bold green words “What is SEO?”.
If you think of the H1 tag as the title of a book, then the H2 tags are the chapters in your book, and the H3 through H6 are further divisions of your chapters. Examples of H2 tags on this page are the bold section headings, “Title Tags” and “Heading Tags”.
Meta Descriptions, while debatable for their relevance and impact in search engine rankings, are extremely important as they define what appears on the search results page. The orange bordered areas below are the meta descriptions for those pages:
Also debatable for their importance in search engine ranking, meta keywords still contribute to your overall ranking by helping search engines further understand the content of your page, so don’t forget about them. Pick 8 to 12 words or phrases that describe the content of your page, comma separate them, and add them as meta keywords to your page.
We’ve explored just the tip of the iceberg when it comes to search engine optimization. Getting your website to appear in the first 3 results of the first page of Google’s search results is both an art and science. If your topic is very unique, you may get lucky. If your company or topic is in a competitive space, it takes a lot of thought and work to craft your pages to help the search engines understand their content.
There are plenty of books and websites that can provide you guidance, and in future articles we’ll even show you how to apply the above concepts to your WordPress or Joomla based website. For those that don’t have the time to do it themselves, we can do it for you through our online presence services.